Someone very wise once said: 'your website just sits there.' No matter how stunning the design, or how many wonderful interactive features it has, if no one visits the site, it is completely useless.
You need an integrated strategy designed to drive as many potential customers to the website as possible. Typically this includes both off-line efforts, such as including the web address on business cards, brochures, letterheads, advertisements, etc and online promotion.
Online promotion includes negotiating reciprocal links with other websites, particularly directories relevant to your industry, ensuring all staff add the address to the email signatures, registration with Google maps, etc.
Other online promotion techniques include:
Pay per click advertising on Google and Facebook is both affordable and extremely effective in driving traffic to your website. Tarantula Web Design is able to offer an advertisement design and placement service for you.
We also produce and place banner adverts as required.
Collecting email addresses of customers and others with an interest in your business is the first step to a successful email marketing programme. Tarantula Web Desgin can set up professional HTML emails and deploy them on your behalf via dedicated bulk emailing services such as Vertical Response or Mail Chimp. We do not provide compiled email address lists.
Measurements of success
Our websites come complete with Google anaytics installed and we provide traffic and visitor stats and reports quarterly or as required. These reports not only tell you the facts, but provide interpretation to help you identify opportunities and resolve issues.